How Traditional Handicraft Exporters Leverage B2B Platforms




 Handicraft is all about processing wooden materials into particularly designed items and sculptures which depict certain traditions. The end product is extremely appealing and beautiful at least for those who have an interest in handicrafts. These are made available in tons of items such as vases, diyas, tribal crafts along with many others. The main purpose of handicrafts is that these call for a traditional with antique rich properties showcase and decorative items. People can place them indoors or outdoors according to the preference and environment.


Apart from acting as handicraft decorative items, these may also be used as fulfilling a particular purpose like holding candles where designer candles, decorative candles and fragrance candles are made from. These are often  available in a variety of colours and designs. Apart from these, metals and glass can also make up for handicrafts like brass and copper candle lamp and Indian decorative glass lamp. Pottery is an evident part of handmade handicrafts and is considered one of the oldest styles of handicrafts where stones were not much in question decades ago. Till this date too traditional handicrafts like pottery vases are used in places due to its easy availability and affordability.


India's rich cultural heritage and centuries of evolutionary tradition is manifested by the huge variety of handicrafts made all over the country. Handicrafts are a mirror of the cultural identity of the ethnic people who make it. For the similar reasons, it is well popular in the foreign markets and liked by many. This makes Indian exporters of traditional handicrafts demandable in the international markets and its entry is also accompanied by the demand. Speaking of exports, the handicrafts industry is filled with competition with many businesses entering the industry everyday. For newcomers it can often be difficult to sustain. This is where B2B platforms like Global Trade Bazaar come into play. If you are an exporter, trader, supplier or producer of traditional handicrafts then B2B platforms might yield results for you.


Now how exactly can Global Trade Bazaar aid the businesses into traditional handicrafts? There are methods which ultimately make them reach targeted customers; businesses in the market i.e. handicrafts industry. This can be further instated by the following points:-

  1. Targeted promotion -

Targeted promotion is highly crucial in a highly competitive market as when right businesses/customers are targeted then only fruitful and potential results are achieved in terms of sales, leads and business expansion. So B2B platforms only target the businesses in the same industry on behalf of their clients in order to bring results.

  1. A Way of Unlocking the power of Internet

Businesses can unlock the power of the internet by utilising the platforms available to them on the internet. This can be by ranking the business’s website on SERPs like Google and Bing where a lot of traffic can be directed to their particular websites and if there's a right call To Action (CTA) those visitors may take an action which the business intends them to. This is also delivered by B2B platforms on behalf of the clients.

  1. Getting a Listing Platform

In B2B business, a listing platform is the one which can list the product of a business of majorly any industry, in this case traditional handicrafts, for the visiting audience to view and enquire about the product which they see. Product and business listing is a great way to promote a brand’s products on a platform.

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